Business-to-Business Marketing Copy
—from a 25-year B2B marketing writer who offers a 100% money back guarantee, fixed fees, and no charge for revisions
Business buyers are not leisure-time shoppers attracted by gimmicks. Your web pages and other marketing materials should let your prospects know immediately what you are offering, how it’s different, and how it will benefit them.
For the busy reader, your headlines and subheads should convey complete selling points so that a quick scan will pick up key messages.
Areas of substantial experience
- High Tech
Clients have included IBM, Microsoft, HP, EMC, and a host of smaller software and technology services firms – many of them one-person startups.
- Health Care
Clients have included providers, insurers, and companies selling products and services to the health care industry.
Other B2B clients include a number of financial services and management consulting firms, a variety of small to mid-sized service businesses, and three different firms composed of professional writers who had me write material promoting their writing services.
I write and edit web pages, direct mail/email, blogs, articles, white papers, case studies, releases, demo/video scripts, online and print ads, sales kits, and other marketing materials.
For a custom quote on web pages or other promotional copy, call or email me.